To: Mildred Becker From: Dan and Didi 1979
Keep smiling!
It makes people wonder what you’ve been up to.
Love,
Dan and Didi
In 1979, Jimmy Carter was President, McDonald’s released the Happy Meal, Nickelodeon debuted on cable, and the Department of Education was established. The year also saw a large number of walks and protests supporting LGBTQIA+ rights. A nuclear disaster on Three Mile Island experienced a partial meltdown, American Airlines flight 191 crashed (still the worst aviation accident in US history), and the Iran Hostage Crisis began.
An eventful year to be sure, especially for Amway. Founded in Ada, Michigan, the company is a pioneer in the multi-level-marketing bracket (if you haven’t watched LuLaRich on Amazon Prime, I recommend!), and by 1980’s they reached one BILLION in sales. However, in 1979 a judge for the FTC commission, ruled that Amway was NOT a pyramid scheme. So, although the ruling required Amway to comply with retail rules, it largely allowed (and still does) MLM’s to sell a get rich quick dream to distributors.
By the time Dan and Didi sent Mildred their card, she was 65 years old, and living in Crystal, Minnesota. On paper, she lived a somewhat hard life. She had four stillborn children, her husband died in the 1960’s, and it seemed she had to hustle for a living. Three years prior to this card, her mother, whom Mildred had lived with since the 40’s, passed away. Mildred would live another 32 years (until the age of 97!), and despite her hardships, she left behind a large legacy, including 6 great-great-grandchildren.
So who were Dan and Didi? My initial thought is that one of them was a grandchild. Howver, the phrase “Keep smiling, it makes people wonder what you’ve been up to” was something my grandpa always said. So, based on that alone I sort-of think that Dan and Didi were contemporaries of Mildred. They don’t seem to be a brother or sister, so that leaves friends.
However, seeing as it’s on an Amway postcard, and there’s nothing really personal about the card, I do wonder if Mildred was part of a downline for Dan and Didi. Meaning, I wonder if Mildred sold Amway products, and the people who got her into sales were Dan and/or Didi. It would make sense. Why else send an Amway themed postcard with a quippy message on it?
I’ll never know who Dan and Didi were, but thanks to a beautiful obituary, I got to know Mildred a little bit during my research. It’s always touching and rewarding to find a lovely memorial to the person who owned one of my postcards. I love breathing a little bit of life into these captured snippets of time.
Front of Card: Amway Complex at Ada
Hipstory 