In the spiraling modernity of a wired and connected world the influencers peer out of their square boxes. Against a pink or beige or golden background, they all share the same message.
Self-care. A modern woman practices a self-care routine.
The influencer will preach with the utmost sincerity. She is a trend setting prophet, and her bible is whatever pastel colored bottle has paid enough to grace her screen today.
The modern woman, her hair in a bun that’s perched atop her head, or in a day old sweatshirt that smells faintly of infant piss or vomit (or both) nods.
Self-care. She must find herself a self care routine.
But time is fleeting. How can one practice self care in the midst of a thousand daily chores that triple the minute one gets missed? Especially if the modern woman is expected to work, cook, clean, and perfectly parent at every god-damn minute of every single day.
Modernity is a dream
A beautiful one, sold in 10 second chunks of neutral colored smiles.
In reality, it’s profits for clicks. The capitalization of consumption.
And yet, still we scroll.
For self-care purposes, of course.